For his Fifty and Fifty project, Dan Cassaro, asked fifty US designers to each illustrate their state's motto. He loaded a different design onto the site each week, with the aim of creating a designer's atlas of the United States.
Above: Florida by Two Arms Inc.
The full gallery is now online. The mottos by themselves are a curious mixture: some are relics from another time (Massachusetts's "By the sword we seek peace, but peace only under liberty"), some still resonate today (South Carolina's "While I breathe, I hope") and some sound like tourist promotions for the delights of their states: Michigan informs you, "If you seek a pleasant peninsula, look around you."
The illustrators have responded in a similarly diverse manner to their brief. Zach Graham shows postage stamp style depictions of some of Arkansas's attractions, while Bryan Minnach plays on the potential humour of West Virginia's motto "Mountaineers are always free". Others use the challenge to contrast the aspiration of the states against their history - for example, Oliver Munday's depiction of Washington DC's ‘Justice for All', imposes the motto over the words "Cash for Gold" and Katie Lee's take on Nevada's "All for our country"
lays the words over an image of a Native American.
Offered as an alternative take on the United States, it is satisfying to see the diversity of ideas, images and words offered in response to one simple idea.